SoyELLA
Client: SoyELLA (vía Valere Agency)
Stack
Description
SoyELLA is a project developed for Valere agency, consisting of the full website build in Framer from a closed design. The work included pixel-perfect implementation, CMS setup for autonomous client content management, development of multiple marketing campaign landing pages, and direct client communication for support and training. The most complex technical challenge was achieving a hybrid architecture allowing the Framer site to coexist with the HubSpot ecosystem under the same domain.
The challenge
The biggest challenge was integrating HubSpot (blog, landing pages, and lead management) under the same domain as the main Framer site without sacrificing Framer's speed and aesthetics. Framer's native hosting doesn't support complex server configurations, which blocked the routing and domain verification HubSpot required. This was compounded by the need to make independent UX/UI design decisions during development and ongoing client support for CMS management.
The solution
A hybrid architecture was implemented using Cloudflare as an intermediary to handle traffic routing: the main domain resolves to Framer while HubSpot routes are redirected via reverse proxy rules configured in Cloudflare. This enabled HubSpot domain verification and seamless coexistence of both platforms. For the client, a clean CMS was configured with dynamic variables, and reusable landing page templates were developed for future campaigns.
Results
Website launched with pixel-perfect fidelity to the original design. Fully operational CMS with total client autonomy. Multiple campaign landing pages developed and published. Functional HubSpot integration under the same domain via Cloudflare. Client trained and actively supported for content management.