Lautaro Hudson · Buenos Aires

Building is the easy part.
The hard part is deciding
what to build.

I make products: I think them through, design them and build them. My favourite part is where they stop being an idea.

  • Product
  • Design
  • Coding agents
  • Frontend since 2016
01 / 04 · 2025 — hoy
Chanchito
Producto propio

Chanchito

The problem

Will I make it to the end of the month?

I kept my finances in a spreadsheet. It worked, but logging every expense was such a chore that I kept putting it off, and the number stopped being true. No app offered what Argentina needs: installments, two currencies living together and a credit card that closes one month and is due the next. The goal was a single one: make logging an expense easy, and let the question answer itself.

For whom → me first; then anyone living on installments and in two currencies
Decisions
  1. 01
    Log without frictionAdd an expense by voice or in two taps. If logging is a chore, the app dies.
  2. 02
    Built for ArgentinaInstallments, pesos and dollars, and the card with the bank’s real dates, not a calendar month.
  3. 03
    One answerThe whole design points to one number on the home screen: how much you have left until the end of the month.
  4. 04
    Design by using itI was the first user, every day; every screen was adjusted with real use, mine and my friends’.
Resultin production
Before
A spreadsheet that worked, but that I could not be bothered to update
After
An installable web app on the phone, with a voice chat, that I use every day and others use too.

19real users
PWAno app stores
es-ARvoice chat

In production at michanchito.net, iterating on what people find when they use it.

02 / 04 · 2022 — hoy
ORT
Plataforma educativa

ORT

The problem

How do you change the campus without stopping the school?

Escuela Técnica ORT runs a virtual campus with 20,000 active users that cannot be switched off: every school year depends on it. It needed modernizing, a new platform, and a team that worked without a process needed order. I joined as a frontend developer and ended up designing screens, defining product and coordinating the team.

For whom → the school’s teachers and students; the team that builds it
Decisions
  1. 01
    Coexist before replacingThe new grows next to the old campus, module by module, with no big-bang migration.
  2. 02
    Design and buildI co-designed the campus design system and built the self-learning platform end to end.
  3. 03
    Propose the missing roleI put the Technical Project Manager role in writing and took it on: coordinator, not boss.
  4. 04
    Process and specsSprints, a backlog by epics and screen specs with the decisions made before drawing.
Resulttowards 2027
Before
A frontend developer on a team that reacted
After
TPM of a team of 5 to 6, with a process, a backlog and a new platform on its way.

20.000active users
5-6people coordinated
2027new platform in production

Four years on the campus: from code to deciding what gets built and how.

03 / 04 · 2026 — hoy
Pancho
Sistema de agentes

Pancho

The problem

Who remembers what happened on Tuesday?

Ten projects, a job, a studio and an AI that starts every session with no memory. The context lived in my head and in scattered chats, and every agent I asked for help started from scratch. I wanted a system that held the context for me, without turning me into its administrator.

For whom → me, and the agents I work with
Decisions
  1. 01
    One source of truthA plain-text vault, versioned, read by people and agents alike.
  2. 02
    Rituals instead of featuresA morning briefing, an evening close, a weekly review: cadence, not willpower.
  3. 03
    An agent that lives on a serverIt runs on its own, with the PC off, and talks to me over Telegram.
  4. 04
    One method for every repoEvery work session opens and closes reading and writing the same state.
Resultruns every day
Before
Scattered context: every session started from zero
After
A system that runs every day and holds the context of all my projects.

60consecutive days
9repos running the kit
3rituals

It changed my role: less code by hand, more defining what to build and directing agents. This portfolio was built that way.

04 / 04 · 2026 · in progress
NatArt
web

NatArt

The problem

Two businesses under a single brand?

Naty is a visual artist and tattoo artist: she sells original work and books tattoos, and both live mixed together on the same Instagram. She needed a brand that held both, a shop where the work looks the way it is and a way to book without going back and forth over chat. A real client, with opinions, and no experience running a site.

For whom → an artist and the people who buy from her
Decisions
  1. 01
    Two universes, one domainShop and studio with a shared botanical identity: fine lines, sage and cream.
  2. 02
    System before screensTokens and components in Figma, so everything added later comes out the same.
  3. 03
    The work rulesEvery piece is shown in its real proportions; nothing gets cropped.
  4. 04
    A panel for herProducts, orders, shipping and galleries, managed on her own, from her phone.
Result (so far)in progress
Before
Everything over Instagram and chat: work, orders and appointments mixed together
After
A shop with checkout, a studio with booking and a panel she runs on her own.

2universes
2ways to pay
Figmadesign system

In production and still being built with the client: the final domain and her content are pending.

06 · for businesses

Websites for businesses

A one-page site, ready in a week. The domain and the logins are in your name. Maintenance, if you want it.

How I work
  1. 01A 20-minute call
  2. 02Proposal
  3. 03One round of changes
  4. 04Delivery on your domain
Cases

I use AI to move fast. The one who decides what goes in and what stays out is a person: me.

Tell me about your business
07 · end of the tunnel

Let's talk?

Product roles with the ability to build. Remote or hybrid in Buenos Aires.

Lautaro Hudson. Interfaces since 2016; since 2022 at Escuela Técnica ORT, today as Technical Project Manager. In parallel, LH Studio.

Full experience, education and English →